Conceptualization
Concept Generation Economic growth, technological process, customer satisfaction are all interrelated. These factors also depend on product innovations/ creation, problem identification and finding the right solution.
Genius thinking Strategies
Managements role in creativity Getting best out of its “ideas people”. “Idea generation” in large organizations suggests that managers keep control over innovative projects. Top management stay involved. Training programs are introduced in many organizations. Creative people can benefit from training.
Activities to encourage creativity Create competitive teams and have them race to deadline. Bell & Howell’s management once faked the news of an impending competitive breakthrough to urge a scientific group to speed up.
Product Concept
The three inputs for potential outcome of a product are
Genius thinking Strategies
- Different ways to look at a problem
- Make their thoughts visible
- Produce
- Novel combination
- Force relationships
- Think in opposites
- Think metaphorically
- Prepare themselves for chance
Managements role in creativity Getting best out of its “ideas people”. “Idea generation” in large organizations suggests that managers keep control over innovative projects. Top management stay involved. Training programs are introduced in many organizations. Creative people can benefit from training.
Activities to encourage creativity Create competitive teams and have them race to deadline. Bell & Howell’s management once faked the news of an impending competitive breakthrough to urge a scientific group to speed up.
Product Concept
The three inputs for potential outcome of a product are
- Form : Support to provide a step by step structure in case of a service or a physical thing
- Technology : Science that is involved to define product innovation
- Benefit : Create a desire within the customer to fulfil their needs eg, Apple’ R n D tried eliminating keypad through customer’s feedback
Obstacles to Idea Generation
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Barriers to Firm Creativity
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