Product Innovation Charter
PIC is developed by senior management and provides guidance to all functional areas involved in innovation. It defines a scope of activity for new product development helping the product team identify what opportunities lie within the boundaries and where they should focus their efforts. Mission statements by CEOs often define what their new product markets are.
Background
Why did we develop this strategy, a recap of the analysis
Focus
One clear technology and one clear marketing dimension with good potential. Combination
Goal and objectives
Guidelines
Background
Why did we develop this strategy, a recap of the analysis
Focus
One clear technology and one clear marketing dimension with good potential. Combination
Goal and objectives
- Profit
- Growth
- Market status
Guidelines
- Degree of innovativeness
- Market
- Timeline