DEFINITION
Development is a phase where an product acquires a finite form. Technical and Marketing activity starts simultaneous. Product development entails the actual design and manufacture of the product Technical Development include design,engineering and manufacturing Marketing Development includes testing,pricing,positioning . It continues through the launch. Contributions of Design to NPD
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STEPS Development should include creation of everything needed to market the product
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Developed as per Customer Needs/User Friendly
Added voice commands Can Watch live TV via Xbox One Can do two things at once music n play Spent a total of $100 million on research and development The Xbox peripheral team used 3D printing and quick manufacturing techniques to build working models. Initially Microsoft team planned to include a Feature smellovision - Emit different odors. eg smelling call of duty's gunpower, A football player sweat. But during trial in development phase they found it of high risk ,decided not to include the aroma-based tech in its final design |