Test MarketIt is also called Rehearsal of the Product
Test the product in small scale to know how the product will perform in full scale during launch LaunchPhase where Product is introduced into the market.
Key Points: 1.Timing When to launch is important to maximize sales. 2.How one Markets In today's life Marketing through Social media, Advertisement is a key factor 3.What one markets Eg: Hundai SUV AD Post LaunchPost-launch review is critical
Financial and operational results: Actual versus budgeted sales, market shares and profits Organisational learning: Identifies the lessons learned and how the product can be improved . |
Strategic Plans Slides |